It was the chance of a lifetime.

And it’s happening again: www.projectrockstarblog.com

It’s official, Project Rockstar 2009 is here!

I was one of the original six Rockstars from that first summer. I have the inside-track on all that went on: the stories, the struggles, the victories…the steamy handjob in the photobooth from a beautiful Jordanian socialite (yes, that was me and yes, she still calls).

Since the programme I’ve travelled the world with Mr.M teaching all that we learned and have had the wildest adventures! You can read about all of this on www.adventuresofkeychain.com.

Now it’s your chance to get involved and apply for Rockstar 09.

So You Wanna Be a Rockstar?

Hundreds of guys applied the first time. Our successful applications had to stand out amidst stacks and stacks of eager emails…and then face the rigours of the interview panel, a room full of elite guys probing your every word and expression. It was gruelling.

But this Rockstar is even bigger than the first – we’re talking applications in the thousands.

It’s extremely difficult to convey your personality amidst the slew of other cool and passionate guys competing for places. How can you convey your quality and character in that initial submission?

This article is your insider’s view on what it takes to get to the interview stage. You’ll find my top tips, advice and thoughts on how to submit a top rate application that give you the best chance of making the final 20 interviewees.

First, let’s state the obvious: the internet is full of great information on successful submissions: from spelling and grammar to page layout. Use these public resources. Control that which is controllable.

That being said, I’m going to take assume these basics and focus instead on the extra 10% that will help your application stand above the rest.

The Basics

First of all you must read www.projectrockstarblog.com carefully. Make sure you fully understand the requirements and structure of the programme. Are you able to commit eight weeks to this? Your identity will be publicised internationally, your every struggle and triumph followed by countless readers around the world. Are you willing to embrace this aspect with enthusiasm and courage? To you have the creativity to financially resource your time in London?

If you’re reading this the chances are that, like me in 2008, you’re screaming ‘yes!’.

So let’s get started.

Brevity

It is with words as with sunbeams. The more they are condensed, the deeper they burn.
- Robert Southey

Brevity is good. Mr.M states a preference of 1000 words or less.

It’s tempting to tell your life story, writing pages of passionate prose in an attempt to communicate your eligibility for interview. This is a big mistake. Mr.M and his team will be reading a ton of submissions and the last thing you want to do is send a novel of biblical proportions. The gold of your personality will get lost in the mud of your padding.

If you want to stand out, cut away excess narrative and make your points concisely. As far as possible, you want every sentence to be worth reading for its content. This makes the reader’s job easier and dramatically improves the impact of your application.

Be Honest

Don’t try to be something you’re not. Speaking with honesty and boldness will communicate your personality much more powerfully. If, by some chance, you do manage to get to the interview stage under false pretences, suffice to say you’ll be found out very quickly.

You don’t need to be a superstar or a pick-up god to stand a chance here. You do need the personality and character of a man who can achieve greatness if given an opportunity like Rockstar. Regardless, you are who you are – be as honest as you can and you’ll stand out.

Be Smart

Put yourself in the shoes of the selectors. You’re about to invest eight weeks into six guys to transform their social destinies. Ask yourself: who would I invest this colossal time and effort into?

Being normal and hard working is not enough, there will be too many guys taking that angle. To make it into the top 20 interview stage you’ll need to show more than that.

Talk about your dreams, ambitions and goals. Give them an idea of the kind of man you want to become and how Project Rockstar ties into that vision. Everybody says ‘I’m willing to sell my sister and give everything up for this’ in their application. Very few explain why. Without the ‘why’ you come across as a beggar – with the ‘why’ you come across as very, very smart and a go-getter.

So you want to make the big sacrifice to join Rockstar. Bravo! I did it and it was one of the best decisions I ever made. Definitely express your hunger for a place but don’t forget to tell them why you want it! Willingness is not enough, talk about your reasons.

The Normal Thing

Don’t get too hung up on overtly saying ‘I am normal’. For some reason, a lot of guys do this. It’s a common mistake and fills valuable page-space that you should be using to talk about your exceptional qualities. Just like a good dhv story should imply attractive character traits rather than overtly state them, you should let the tone and content of your writing imply your normality.

Don’t worry, this point will not get lost. A lot of very weird applications come in that are clearly not ‘normal’ at all. You don’t need to stress your normality to avoid falling into the ‘weird’ category.

Mr.M has specifically told me that he is not looking for normal people. He wants people with passion. To quote him, ‘Show how you have worked towards your passion and are really hitting your stripes in that area.’

Special Sauce

Rockstar is ultimately far more about elite lifestyle than pickup. You’ll learn pickup to a very high level, but in a way that’s the easiest part. We can teach (almost) anyone how to pickup to a very high level, but there are much fewer people we’d invest 8 weeks into.

The panel will be looking for people to welcome into their own circles. People with great personality, potential, independent value (so important: if you’ve got this, make sure you let the panel know) and interests wider than pickup.

Independent value is a concept from Mr.M and Braddock’s Social Circle Mastery Seminar. In this context, it is good enough to define it as ‘what else you bring to the table in your application’.

Say, for example, that you’re passionate, available and eager to learn…a good start for your Rockstar submission. But if you’re all of those things and you’re a fashion photographer who can provide access to high-end fashion events…even better. Or perhaps you’re a financially independent entrepreneur who has expertise in business and a network of international contacts? Now you’re bringing something to the table that the selectors will find valuable. People are attracted to value. If you show this sort of independent value in your application, you will be leagues ahead of the competition.

Three words of advice on projecting independent value. Make it relevant to the interests of your ‘target’ (you may have to do a little research to find out what these interests are). Don’t bullshit – you will be exposed at interview, the selectors constantly deal with extremely high value people and know how to spot a fake. Be brief – state your value proposition in fact-based language and move on.

For more thoughts on this, see my article on first impressions and social value: http://www.adventuresofkeychain.com/2008/12/16/on-high-value-first-impressions/

Final Thoughts

If you chose to apply to Rockstar 2009, know that it’s going to be a tough process but the reward is so worth it. The odds may seem daunting but remember: 6 guys will be picked and you can be one of them.

Get your application together, make it as good as it possibly can be and then hit send. If you’ve got what it takes, Mr.M will spot you. I wish you the best of luck and look forward to seeing you in London this September.

GO FOR IT!

Keys

adventuresofkeychain.com
projectrockstarblog.com

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Hey guys! So it’s finally over…Project Rockstar 2008 has come to an end. And what an adventure it has been, from that first interview with Mr.M, Vercetti and Sheriff…to the life I’m living today. I wake up every morning, excited about life and the possibilities ahead. Project Rockstar has taken off the blinkers that I was wearing…now I’m beginning to understand the huge potential in a life.

I can say without a shadow of a doubt that Rockstar has been the watershed experience of my social life.

I wanted in on Rockstar for the Social Circle Mastery principles…I had dreams of these ideas transforming the way I network and do business. It has. But little did I know what I can now walk into a room of high value people and actually forge alliances, build connections and create positive relationships where previously I’d be relying on ‘just being friendly’ to get by.

My game has skyrocketed. We were trained 6 days a week for eight weeks by the top dating coaches in the world. That’s hours and hours of real INFIELD work. Not only were we regularly working one-on-one and in groups with London’s best, but we had regular guest talks and visits from some of the biggest names in the international seduction community. For eight weeks, we LIVED in-field.

Thanks so much to 5.0 (Tuesday), Daxx (Wednesday), Vercetti (Thursday), London Hunk (Friday), Sasha, LondonSoul and Dr.Yen (Saturday and daygame whenever possible!) and Mr.M (who worked 9 days a week to keep this show on the road!).

5.0 – such insightful and compassionate advice at every stage. 5.0 was always there for us to gently steer us through each stage of Rockstar…from those heady days of working on the basics of opening to teaching us instruction and set-critique…a true friend and a big brother figure.

Daxx – very.fucking.cool.guy! Just hanging around this guy is so great, he oozes natural.

Vercetti – some words…leadership, dominance, masculinity, achieving life-goals, deep breathing, centredness, power, overwhelming positivity, leaves no man behind, hero to many.

London Hunk – The physical transformation his workout regime has begun in me will carry on for the rest of my life…his talks on living generously and helping others had me literally bursting with energy and desire to get out there and GIVE. A tidal wave of inspiration.

Sasha – The funniest guy in the seduction community bar none. Beyond that, one of the few genuine innovators in game today – a genius of daygame with a unique and powerful approach to meeting women. One of the great teachers and a huge influence on my game and life. A confidant in the tough times and a mentor to me throughout the programme. True legend.

LondonSoul – This man’s honesty, transparency, deep compassion and congruence have changed the way I live. Spending time with Soul has reprogrammed my attitude towards sex and attraction…no more guilt, no more fear, shame or embarrassment…all that replaced with freedom, light, expression and honesty. Deep inner game.

Dr.Yen – This man’s enthusiasm, joy and ‘go for it!’ attitude have been so inspirational! A warm, considerate man when you get to chatting…and a tornado of sexuality and attraction in-field. This man defines the words: sexual threat (in all the best ways!).

Mr.M – The father of Rockstar. I doubt any of us really knows what this man has achieved with this project, it’s so deep. But I do know that through his blood, sweat and tears Mr.M has changed the lives of six young men in a way that we could never deserve or repay. How can I thank the giver of such a gift? Simple: go on, live, grow, succeed, give back…be a fucking Rockstar!

So many of the special guests have also made a deep impact on me, I can’t hope to name them all (please read through my blog to find reference to all of these great men)… Sebastian Drake, Johnny Soporno, AFCAdam, Harlequin, Sheriff, Skeletor, Virgo…the list goes on.

And so many members of the seduction community in London who ran with us on the journey… you know who you are! Great friends.

And the Rockstars themselves…Blackswan, Paladin, Starlight, Optimistic, Prizefighter…guys, what a journey ey? Every one of you has picked me up when I’ve fallen, helped me out when I’ve been at an impasse and inspired me with your dedication and zeal for improvement. I hope to count you all as dear friends for the rest of my life.

Guys, I have so much I want to do now…I’ve been teaching and have loved meeting and helping all of those that have been working with me. I love this and want to do much much more…I’ve been meeting and dating (and laying!) girls with the kind of beauty, personality and, um, talents that I literally never dreamed possible. Literally guys. I fundamentally did not believe that I had any right to be even talking to the kind of girls that I regularly meet, attract and seduce now…this has been a MAJOR SHIFT in my brain. It amazes me even as I write this, I’m humbled and so so grateful to all the instructors.

Everyone, keep in touch, go visit my personal blog (http://keychainblogs.blogspot.com), and check out www.rockstarstory.com for futher info on future programmes. Thank you for following this journey…

See ya in-field

Laters,
Keys

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My time is VERY limited, and I’m not sure how long I’ll be running these for as circumstances are RAPIDLY changing but I am opening up some limited slots for a few guys.

The conditions are as follows:

Are you passionate about improving your life?
Are you open to hearing and trying new ideas?

In return, I’ll give a portion of of my time and undivided, respectful attention to you and do my best to give help and value in any way I can. We can sit and chat over coffee, go in-field or get sushi-to-go…it’s up to you.

We can work on whatever you like – opening, daygame, sexual escalation, comfort, general conversation skills, networking, confidence, seduction stage material, life goals and time management/personal motivation…whatever you like. Please PM me with what you’d like to work on, why, your availability and we’ll be in touch.

Laters,

Keys

PS: Please note that I’ll only be meeting guys I think I can help – if you have a sticking point that is better tackled by one of the other Rockstars, one of the professional dating coaches in London or by some sort of reading/audio material, I’ll refer you to those with the greatest blessing.

PPS:I know Blackswan and Starlight are also meeting up for one-on-ones at the moment, and I highly recommend them – they’re truly awesome guys and very skilled. We have been fortunate to have met/been trained by the best professional coaches guys in the city so if you’d like their help but you’re not sure who to go to, I’d be happy to give specific recommmendations.

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Last night we had our evening with 5.0 and Vercetti and a special guest happened to drop by…Johnny Soporno! He met up with the crew and hung out all evening with us in Leicester Square, watching the crowds go by and sharing his philosophies on winning the game of life.

Before we get to that, the Rockstars congregated in central and chilled. Blackswan gave me some great advice about all sorts of life and business stuff. I respect his opinion and intellect a great deal, as readers of my previous posts will know, so it was great to have him turn that stuff in my direction once again. One of the special things about his advice is that it comes free of personal agenda (except the personal agenda to help). This is a rare thing.

Based on Blackswan’s advice, I’m going to be doing some free one-on-ones in London to help others. Please check my next post for details.

Johnny Soporno. In a word: wow.

This guy has the kind of relaxed, at-ease manner that comes from having massive value, experience and self-validation…I’ve seen this in a very few people in my life – in fact I could count them on the fingers of one hand. As Johnny started unpacking his ideas, I started to understand what these people have in common.

- They are independents. People who don’t draw their validation from leading or following, but who have an internal sense of validation. They make their own decisions, follow their own path and are validated (or not) by the success (or failure) of those actions. To win at the game of life, you must become an independent.

- They recognise that you can live by whatever rules you choose, living whatever configuration of life you want…as long as you are worth enough. As long as you can generate enough value to justify your existence, you can live however you want. This is part of the meaning of the term WORTHY Playboy.

- Men are motivated by approval, women by security. If, as a man, you can free yourself from the need to be approved of, you are on your way to being a true independent. This is one of the real keys and it was demonstrated in everything about Johnny. Watching him interacting with the Rockstars and our questions, with the staff, with passers by etc… was a real lesson in this. There is a centredness there that I homed in on.

- I asked how to free yourself for the need to be approved of without losing connection/care for the people around you. Johnny’s answer was to do nice things for those who want your help, and because it makes you feel good about yourself. His motto: I live to enjoy the benefits of my best efforts.

There are crossovers between this and the David Deida stuff I’ve been listening to lately (great stuff btw) about Third Stage man etc… Living in your purpose, giving your gift. Awesome.

As I’ve said, I’ve met three guys in my life with the same vibe as Johnny, and each of them have profoundly influenced me. Time with a guy such as this is hugely valuable to anyone who has the eyes to see, the ears to listen and the openness to learn. To be honest, what he said was great, but the I got the most from the actual experience of just sitting there, across a table from him, enjoying the ‘lived out’ vibe.

If you get a chance, reader, check this guy out – his site is worthyplayboys.com, and he’s got a truckload of free audio stuff there that you can download. Guys, do it, it’s great.

So I’m VERY excited about this weekend! Im sharing a room with Prizefighter and all hell will be breaking loose at the big Rockstar finale in Essex! The other guys have already talked a bunch about it so I just want to say…I’m really really looking forward to it

Laters,

Keys

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On Tuesday we had our weekly session with 5.0. As usual, it was a good time with lots to learn (always so much more to learn!).

5.0 had us watch as Optimistic and Blackswan ran a two-set in a pub. We analysed body language, energy levels and the general interaction from a distance. 5.0 gave some great advice about how to give good feedback/debriefs (something he learned from Sheriff).

Basically:

Ask them how it went? What worked, what didn’t? (quite often they will answer their own sticking points!)
Stay positive. Give a positive sandwhich: good stuff, correction, good stuff.
Then send them back into set with something clear and specific to work on.

5.0 asked me to debrief Optimistic. I just asked him how he thought the set went and he laid it all out perfectly – lol, he’s been in the same classroom as me for 8 weeks so there’s very little I could say that he wouldn’t already by aware of! Optimistic knew exactly what to improve etc…in his own (already great) game. Self-diagnosis.

We chatted further and 5.0 talked about his ideas on giving value as part of game. The idea is to give value to everyone you meet – girls and guys. Make everyone you meet feel great about themselves. Rather than running sets for ‘practice’, actually give value to them – aim so that if they saw you again, they’d run up, say hi and want to introduce their friends. It’s not just fuck or walk, it’s giving value.

It was inspiring stuff, especially given the timeliness of his words. 5.0 spoke of how AFCAdam had profoundly influenced him in the Entourage days. He threw around a couple of magic tricks as well, the sneaky fella

Anyway, the last couple of days have seen me snowed under with work. The Rockstar crew are planning a bit of a weekend away to celebrate the end of the programme. I’m trying to get the cash together as it not only costs to go away, but I also have to reschedule some work (those of you who know what I do will know that I’m usually hired for quite short amounts of time at a very high cost. So to miss one ‘job’ is to lose a significant amount! Cashflow issues, lol!).

It’s all good though

I must admit, this week has been quite tough-going. I’ve still been hitting the gym, eating and sleeping (my sleeping pattern has totally sorted itself out now thanks to London_Hunk’s ’sort your life out’ programme!). But I’ve been feeling tired, a little dazed and a bit numb to sarging. Sure, I’ve been approaching lots – it’s habit now – but there’s a weird numb state I feel I’m in.

Feels weird. I think Blackswan went through something similar a few weeks ago – mate, let’s have a phonecall!

Despite that, still loving life, game and Rockstar – ace times!

Laters,

Keys
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I had work commitments on Saturday so was unable to attend Lord Mega’s last-minute talk (darn it!). And today (Sunday) we appear to have been given a day off…nice

I tell you what, I’m pretty exhausted! Tomorrow (Monday) is our official day off, so I’ll be hitting the gym, attending a couple of work appointments and then hopefully chilling. Rockstar is TIRING! Lol, sometimes Keys needs some recharge time so this weekend of downtime has come at a very nice moment. Obviously I’m still working etc…and technically, I’m still doing approaches everyday but these feel very natural and normal now, not at all like work.

Personally, I’ve undergone some major life changes and had a number of deep beliefs reset. As Rockstar comes to an end (well, we’ve got two more weeks but you know what I mean!) I’m feeling pretty excited about what’s going to happen next. The skills we’ve learned and the friends we’ve made are already changing my life dramatically.

I wonder how Project Rockstar will affect the life-trajectories of each of its six members…

Laters,

Keys

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Talk from London_Hunk tomorrow, looking forward to it! I always walk away from these freshly inspired.

Been making a concerted effort to eat a lot more protein. Need to game more muscle to meet my target. I must meet my target. For every week we don’t meet our target, London_Hunk lays waste to another densely populated major city…if we don’t meet our target this week…here is the consequence:

Be afraid.

Laters,

Keys

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Physical assessment went quite well – I lost body fat and gained some muscle. London_Hunk is still pushing for more significant muscle gain, and I’m doing my best to hit that. We chatted about my workout schedule etc… (I’m sticking exactly to his specs in the gym) and came to the conclusion that I need to eat more protein. Lots more. Bring on the chicken breasts…

After the assessment, we had our conference call with Adam Lyons (AFCAdam). Wow. I think he talked for over two hours…it was intense and amazing. It’s up there with Sebastian Drake’s talk as a life-changing experience – so many pieces of the puzzle clicked into place.

The other guys are so good at summarising this kind of information, but I’ll have a go at mentioning some highlights:

1) Game’s progression: Game 1.0 (routines etc…), Game 2.0 (natural approach), Game 3.0 (SCM game), Game 4.0 (celebrity game, the game Mystery is currently running, although not teaching).

2) To get to Game 4.0, you must work through the stages…routines evolve to natural game which evolves to SCM game…

3) Game 3.0, ogranising your own event/club based on your skills (ie, an all-girl poker club, Project Entourage, a girl’s self defense class). Don’t close your own girls, close other girls. People will begin to hear about your event/club…demand increases…you’re heading towards 4.0.

4) Hating is the beginning of demand. It means people know about you and they are talking. Don’t defend yourself, don’t make a big deal, just invite them to be a part of what you do and they will gradually convert.

5) Traits of a natural: confidence, abundance lifestyle, the ability to sexual escalate.

6) Investment is key to attraction.

7) So much on social proof…weight in numbers, capture-recapture ideas…awesome.

One of the things that really impressed me about Adam was his generosity with his time. He constantly encouraged us to ask him questions and was willing to stay on the line for as long as it took to address all of our issues (and he really did stay for ages to help us out!).

He gave me great advice on how to ‘game’ a high-value clique, and emphasised the need for implementation:

‘By the time you guys have finished Project Rockstar, you’ll have had more training than anyone else in the world. Now you have to go out and use it.’

So inspiring. But also a challenge. Rockstar is a wonderful lab to learn great lessons and make new friends (many of whom I hope to keep for life)… but my mind is already forming plans of approach and ‘people trails’ to my career and life goals that I am going to pursue post-Rockstar.

Adam turned us on to his own site, with loads of free articles and information. I’m just checking it out now, you should too – this guy has got some seriously awesome information available here… Attraction Explained.

Guys, I’m gonna sign off – hope you’re having an awesome day.

Laters,

Keys

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I found the night a little slow going – big groups and not many of them. With all the Rockstars and a cadre of guests (it’s not unusual for there to be 20+ PUAs running game when we go out), I found the sets dried up pretty soon. Was nice to catch up with the guys and have a laugh.

So, Prizefighter and I went through Leicester Square on the way home for some street game. No joy there, so we just pressed on to the tube.

Having said that, I did a bunch of sets in the bar that worked out great – some direct openers that went really well etc… Nothing spectacular to report tho, just standard game. Looking forward to AFCAdam’s talk tomorrow!

Laters,

Keys

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Bring on week six.

Laters,

Keys

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